With a “wow” factor, you have something to look forward to in the speech that you know will have an impact on your audience. Something in your speech should make your audience think, “Wow!” It could be a story, a dramatic point, an unusual statistic, or an effective visual that helps the audience understand immediately. This will help you maintain good eye contact throughout your presentation as well as command immediate attention. Go to the lectern and pause, smile, look at the audience, and then speak. One way to ensure good eye contact is to look at your audience before you start to speak. If it is a large audience, look at the audience in small “clumps” and move from one clump to another. If it is a small audience, you can look at each person in a short period of time. Just start at the beginning and move chronologically through the narrative, including answers to the “W” questions: who, what, when, why and where. With about any topic you might choose, you probably have at least one war story to relate to the topic. Include a personal experience that connects to your speech content, and the audience will connect with you.
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